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Los Angeles: The first l.a. Eyeworks store dedicated to the designs of co-owners Gai Gherardi and Barbara McReynolds has opened at 7386 Beverly Boulevard. The partners have transformed the face of optical retailing and design since opening the original l.a. Eyeworks store in 1979.

The sculptural 1,250 sq. foot store, by architect Neil Denari, transforms yet preserves a classic neighborhood retail façade. Bespoke furnishings by the architectinfomr the retail function of the unique continuous suspended surface that shapes the interior. As stated by the Los Angeles Times. “The project should instantly establish him as an important architectural voice in Los Angeles. An exterior L.E.D. outost streams l.a. Eyeworks flow of intent, re culture.

In keeping with their philosophy of working with have commissioned artist Jim Isermann to create a permanent wall installation. ISermann’s vacuumh artists, Gherardi and McReynolds formed panels form a high relief precision grid along the breadth of space. The store is uniquely Los Angeles, with collaboration between the frame designers, architect and artist deeply rooted in the city’s culture.

l.a. Eyeworks designs have been distributed internationally since 1984. l.a. Eyeworks’ architecturally innovative retail stores on Melrose Avenue (1979) and at the South Coast Plaza (1988), Costa Mesa, champion the forward, dynamic eyewear of global designers, architect and artist deeply rooted in the city’s culture.

Gai Gherardi and Barbara McReynolds have created an enterprise dedicated to exploring new ideas. Gherardi and McReynolds emphasize forming alliances with artists, musicians, architects and graphic designers in order to explore ideas and potential with new medium. By corssing boundaries they create a cultural mix where art, design and fashion come together.